Marketing Matchmaking: The Definitive Guide for Irish Businesses

What Is Marketing Matchmaking?

Marketing matchmaking is an independent advisory approach that helps businesses

choose the right marketing agency for their specific situation.

Unlike directories, lead brokers, or agencies themselves, a marketing matchmaker

does not sell marketing services. Instead, the role is to:

• Understand a business’s goals, constraints, and reality

• Identify what type of marketing actually makes sense

• Filter out unsuitable agencies

• Introduce the business to the best-fit agency

The objective is not to find an agency — but the right agency.

What Is Marketing Matchmaking?

Marketing matchmaking is an independent advisory approach that helps businesses

choose the right marketing agency for their specific situation.

Unlike directories, lead brokers, or agencies themselves, a marketing matchmaker

does not sell marketing services. Instead, the role is to:

• Understand a business’s goals, constraints, and reality

• Identify what type of marketing actually makes sense

• Filter out unsuitable agencies

• Introduce the business to the best-fit agency

The objective is not to find an agency — but the right agency.

Why Most Businesses Choose the Wrong Marketing Agency

Most failed agency relationships are not caused by bad agencies.

They fail because of misalignment.

Common reasons include:

• Hiring an agency before clarifying goals

• Choosing based on reputation rather than fit

• Budget and timeline mismatch

• Hiring execution before strategy

• Expecting one agency to solve every problem

When alignment is wrong, even excellent agencies fail.

Marketing matchmaking exists to prevent this.

Why Most Businesses Choose the Wrong Marketing Agency

Most failed agency relationships are not caused by bad agencies.

They fail because of misalignment.

Common reasons include:

• Hiring an agency before clarifying goals

• Choosing based on reputation rather than fit

• Budget and timeline mismatch

• Hiring execution before strategy

• Expecting one agency to solve every problem

When alignment is wrong, even excellent agencies fail.

Marketing matchmaking exists to prevent this.

The Bullseye Approach to Marketing Matchmaking

At Bullseye Connections, marketing matchmaking is built around judgement, filtering, and fit.

We do not rank agencies. We do not sell leads. We do not manage campaigns.

Instead, we focus on four core fit areas:

1. Goal Fit

What does success actually look like?

• Leads

• Sales

• Visibility

• Authority

• Systems

• Different goals require different marketing approaches.

2. Budget Fit

Not all marketing works at all budget levels.

We assess whether:

• The budget supports the strategy

• Expectations are realistic

• Paid vs organic approaches make sense

3. Timeline Fit

Some strategies compound slowly. Others deliver fast results.

We align agencies based on:

• Urgency

• Cash flow needs

• Growth stage

4. Constraint Fit

Every business has constraints:

• Internal resources

• Industry regulation

• Team capacity

• Founder involvement

• Ignoring constraints guarantees failure.

The Bullseye Approach to Marketing Matchmaking

At Bullseye Connections, marketing matchmaking is built around judgement, filtering, and fit.

We do not rank agencies. We do not sell leads. We do not manage campaigns.

Instead, we focus on four core fit areas:

1. Goal Fit

What does success actually look like?

• Leads

• Sales

• Visibility

• Authority

• Systems

• Different goals require different marketing approaches.

2. Budget Fit

Not all marketing works at all budget levels.

We assess whether:

• The budget supports the strategy

• Expectations are realistic

• Paid vs organic approaches make sense

3. Timeline Fit

Some strategies compound slowly. Others deliver fast results.

We align agencies based on:

• Urgency

• Cash flow needs

• Growth stage

4. Constraint Fit

Every business has constraints:

• Internal resources

• Industry regulation

• Team capacity

• Founder involvement

• Ignoring constraints guarantees failure.

What a Marketing Matchmaker Is NOT

Marketing matchmaking is often misunderstood.

It is not:

• A marketing agency

• A freelancer marketplace

• A lead generation service

• A directory of agencies

A true matchmaker remains independent and incentive-aligned.

What a Marketing Matchmaker Is NOT

Marketing matchmaking is often misunderstood.

It is not:

• A marketing agency

• A freelancer marketplace

• A lead generation service

• A directory of agencies

A true matchmaker remains independent and incentive-aligned.

How Bullseye Connections Works

1. We assess the business’s situation

2. We determine the type of marketing that fits

3. We shortlist best-fit agencies from our vetted partners

4. We introduce the business directly

5. We stay connected to ensure alignment

The service is free for businesses.

Agencies pay a commission only when a successful client relationship is formed.

How Bullseye Connections Works

1. We assess the business’s situation

2. We determine the type of marketing that fits

3. We shortlist best-fit agencies from our vetted partners

4. We introduce the business directly

5. We stay connected to ensure alignment

The service is free for businesses.

Agencies pay a commission only when a successful client relationship is formed.

Who Marketing Matchmaking Is For

Marketing matchmaking is best suited for:
• Irish SMEs with 5+ employees

• Businesses looking to get the best value for their marketing budget

• Founders who want clarity before committing budget

• Companies tired of trial-and-error marketing

Marketing matchmaking is especially valuable when the cost of

choosing wrong is months of lost time, wasted budget, and internal frustration.

Who Marketing Matchmaking Is For

Marketing matchmaking is best suited for:
• Irish SMEs with 5+ employees

• Businesses looking to get the best value for their marketing budget

• Founders who want clarity before committing budget

• Companies tired of trial-and-error marketing

Marketing matchmaking is especially valuable when the cost of

choosing wrong is months of lost time, wasted budget, and internal frustration.

Marketing Matchmaking in Ireland

Ireland’s SME landscape is heavily agency-driven, but businesses are rarely given neutral advice before hiring.

Bullseye Connections was created to fill that gap.

We operate exclusively as a marketing matchmaking and advisory service,